partnerships to get more email subscribers
Lets you know when to scale
Most ecommerce businesses simply choose to increase or decrease their budget on a monthly basis. But the difficulty with all online businesses is that there are leading indicators. This means that you may not see the growth in sales and revenue that comes from scaling for a couple of months.
You want to make informed decisions middle east mobile number list about when and how much to scale. And to do that, you need to make decisions based on immediate actions (a conversion into a sale) and a leading indicator (like the number of email subscribers and the likelihood that they will purchase later).
Email Subscribers Is Worth: The Basics
Okay, now the fun begins. We need to calculate how much each of your ecommerce subscribers is worth. Here's a quick formula to do it:
Monthly revenue from email as a channel divided by number of email subscribers = Monthly gross revenue per email subscriber.
This is the best place to start. Here you want to make sure you have GA (or another analytics platform) set up to track how many purchases come from your email clicks. This should be easy to do by including a specific UTM in each of your emails. You can use a common UTM across all your email marketing ecommerce campaigns. Or, you can get sophisticated and have different UTMs for different campaigns and aggregate them.
Source: SendX Tracking URL
Ideally, you are able to assign the overall revenue generated by your email subscribers and the actual average order values (AOV) of purchases made by your email subscribers. This will give you the most accurate view and allow you to make further adjustments in the future.