Snapchat Influencer Marketing
This platform works best when your target audience is even younger. According to Statista , in 2017, 83.4% of US mobile phone users aged 18 to 24 were active on Snapchat. However, 78.6% of users aged 18 to 24 were active Snapchat users, while the percentage of active users aged 25 to 34 was only 47.6%.
Snapchat is also great for promoting real-time content. As BigCommerce quotes, “Snapchat influencers work well to raise awareness and create excitement around real-time events, such as product launches or products aimed at a younger audience (think gummy bears).” You can also take advantage of Snapchat for business to get the most out of it.
However, if you need to drive traffic or sales directly from your campaign, Snapchat may not be the best choice due to the lack of features in the app.
Twitter is a great platform for reaching millennials. According to Hootsuite, “Twitter is used by 36% of Americans aged 18 to 29, more than any other age group. However, usage declines with age: 22% of people aged 30 to 49 use it, 18% of people aged 50 to 64, and only 6% of people aged 65 and older use it.”
A Nielsen study commissioned by Twitter found that “one in four new car buyers in the U.S. used Twitter as input into their car-purchasing decision.”
Ideal for starting a conversation, Twitter chats continue to be popular, helping influencers and brands stay connected to orders by telling stories and keeping audiences updated on the latest news.
Influencer Marketing on YouTube
YouTube is best suited for reaching millennials phone number database and (younger) boomers. According to Filmora, the age group that watches the most videos on YouTube is 25 to 44 years old. Sixty-two percent of YouTube viewers are men, while only 38% are women.
However, it is important to note that YouTube's user base is incredibly huge (over 1 billion users), so you will have the opportunity to reach a wider audience if you know how to please YouTube's algorithm.
YouTube can be used to both increase brand awareness and drive traffic to your eCommerce business. As BigCommerce notes, “YouTube is special because it works well at every stage of the sales funnel, offering both visual branding opportunities and traffic that is linked to your site.”