When conducting sales activities, the first priority should be to generate leads, or potential customers.
Among these, what kind of customers are called cold leads?
In this article, we will explain the meaning of call leads, why you should not overlook them, and how to approach customers who have no prospects .
Capture cold leads and increase your potential customers.
A cold lead is a lead who has little interest in a service or product and is not expected to make a purchase right away .
Although they may purchase your services or products UK WhatsApp Number List in the future, they are not currently actively seeking information from you or considering using our services or products.
However, it would be a mistake to dismiss it just because the chances are slim .
It could lead to the loss of a valuable opportunity, so it's important to make sure you have the correct information.
I will explain later why this should not be underestimated.
Antonyms of hot lead
The antonym of cold lead is "hot lead."
A hot lead is a user who has a high interest in a product or service and has the potential to make a purchase immediately .
For example, it represents the number of customers who take home a brochure or flyer about a product or service and then download the materials or take action that leads to a purchase or closing within a short period of time.
Hot leads are important figures that are directly linked to the number of orders and sales, but their definition varies depending on the products and services you handle.
Therefore, it is important to determine the definition of hot leads that is appropriate for your company.