Social media and other
These messages can include newsletters, promotional offers, product updates, etc. Email marketing is a direct and personalized form of communication that allows businesses to build relationships with customers and drive conversions. Why is email marketing so important? First, it is incredibly cost-effective compared to other marketing channels.
The Roots of Email Marketing
Email marketing offers a high ROI with minimal whatsapp number database upfront costs and the ability to reach a wide audience. Additionally, it is highly measurable. You can track open rates, click-through rates, and conversion rates to gain valuable insights into your campaign performance.
Sent by Gary Tuerk
Despite the rise of social media and other digital platforms, email remains the cornerstone of an effective marketing strategy. In the sections below, we’ll take a closer look at email marketing’s evolution from its humble beginnings to its current status as a sophisticated and important marketing tool.
The advent of email list servers
can be traced back to the late 1990s, when the Internet was still in its infancy. In , a seminal event occurred that changed the marketing landscape forever: the sending of the first large-scale marketing email.