So how is Google going to differentiate human content from AI? How does Google rank and index human vs AI content? Well, they don’t know how to do it yet. 3. The rise of TikTok as a search engine The third SEO change is TikTok, originally born as a social media platform, then turned into a search engine. As reported by TechCrunch: TikTok is quickly stealing users from Google. This news was reported by Google itself saying the following: “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.
They go to TikTok or Instagram.” This tendency was growing so much that the internet giant announced in 2021 that it was working on arrangements to index Instagram Canada Phone Number List and TikTok videos in Search. You can already see some of this progress if you search for a term followed by the phrase “TikTok,” and Google will display rows of TikTok video results before any conventional webpages. tiktok on google searches Ultimately, the effect of these three forces combined is that we are left with mediocre results on Google. Google is really worried about this because when it’s not able to satisfy users’ queries, its entire business model will crumble and they get less ad spaces.
Google needs people to keep searching and coming back in order to sell more ads and increase its revenue. Of course, we not even close to that point and we are not going to get there any time soon. SEO is still worth it, it’s not dead at all and will never be dead until people keep searching. However, some industries are starting to really take a hit from Google’s bad results. Let’s take a look at some examples. The effect of Google’s mediocre results on e-commerce One of the many industries that is affected by Google’s mediocre results is e-commerce.