To understand how SMS marketing works, we can look at the structure of a typical promotional SMS campaign. Activities typically occur in a series of gradual phases, as follows.
Initial phase: identifying and qualifying participants
To initiate Brunei Phone Number Database For SMS marketing, organizations first need to define their target audience (buyer personas, ideal customer profiles, etc.) and offer these individuals incentives to sign up for their SMS subscriber list. Incentives may include free samples, free software, service trials, special discounts, or exclusive access to new product or service ranges. Besides mobile communications, brands may use other channels to encourage consumers to sign up Brunei Phone Number Database for SMS marketing, such as social media or email.
After developing a subscriber list, the next step is to welcome consumers with a series of text messages that introduce the brand, educate them on what the brand has to offer, and provide reasons why customers should buy from them.
Using A/B testing helps optimize these early communications. Analytics can reveal the effectiveness of calls to action, the number of subscribers who opted out, and sales conversions.
Intermediate stage: Follow-up to maximize revenue
At this stage, your organization should have a solid subscriber list and generate some revenue from successful transactions. During the intermediate stage of your Brunei Phone Number Database SMS marketing campaign, you can focus on partially completed transactions to increase your revenue stream.
Considering that over 70% of website visitors tend to abandon their shopping cart before completing a purchase, this is the perfect time to run an abandoned cart SMS campaign. Here, the messages should contain a link to the products they abandoned in your store. Multimedia Messaging Service (MMS) elements such as images and GIFs can serve as visual reminders. To motivate the customer, you can also send them a code to redeem an offer on the abandoned purchase.
Ideally, you should send three abandoned cart text messages with a good amount of time between each one.