The son had anticipated this attitude and had a ready answer: "Go to the Apple store." The closest store to his mother was in a nearby large shopping mall, which was an added advantage. He liked to go there during the afternoons, when the mall was mostly filled with people his own age.
So when he walked into the Apple store to ask questions about his iPad, he found himself surrounded by people his age who had also decided to give their daughters and sons an iPad. And his visit to the Apple store suddenly turned into an opportunity to socialize.
The store's "geniuses" are great at communicating with their older "students." What could have been an unpleasant experience turned into a wonderful event that the mother wouldn't Indonesia Phone Number Database mind repeating. The training she received in the store turned that extravagant gift into a pleasant one. And the iPad went from being an unnecessary item to a truly valuable gift, thanks to Apple's high value for its customer training.
Mom was a smart woman and understood very well that the company was doing all this so that she would buy from them again. And she didn't mind. She appreciated the help she received here. She left the store happy and satisfied, knowing that the next time she had a question, getting an answer would not be a problem. From that moment on and forever, she was an Apple customer.